the guap is a holistic, explorative business consultancy that develops actionable business and creative strategies for enterprises across a range of verticals.

We believe every business has the potential to deliver a unique user experience that is both narratively compelling and commercially viable - and we’re here to guide you through it.

To put it simply, we help you get THE GUAP before the competition does.

We work with clients globally and are based between ‣ London ‣ new york ‣ vancouver ‣ Dubai ‣ sicily